ANIMATION,DESIGN, VFX FILM MAKING INDUSTRY

ADVANTAGE KARNATAKA

Maintaining its stride to remain a front-runner in leveraging the ever-growing business of animation  related sectors and to promote employment to those artistically and  technically inclined, the State of Karnataka released its much awaited  policy on Animation, Visual effects, Gaming and Comics (AVGC).   The  Policy was unveiled by Shri B N Bacchegowda, Minister of Labour &  Sericulture from C & I Department, Government of Karnataka, today at  a city hotel in Bangalore. The event was chaired by Shri M N  Vidyashankar, Principal Secretary Department of IT, BT, and S & T of  Government of Karnataka. Karnataka is the first State in India  which has come out with a separate policy dedicated to AVGC. Karnataka  incidentally also has the distinction of being the first state to have  come out with the Semiconductor Policy.  For the full copy of the Karnataka Animation, Visual Effects, Gaming and Comics Policy click here.     

ANIMATION INDUSTRY

Animation Industry grew at a steady 13% last year to reach INR 1,700 Crore in 2017 and expected to grow at a CAGR of 11% to reach INR 2,320 Crore by 2020.Growth in the animation segment within the M&E industry is driven by:

  • Emergence of Global Digital platforms such as Netflix, Amazon & VOOT, their Spending power on content, globally and in India
  • Large Animation Studios picking up end-to-end animation jobs
  • Animation Houses and Art Outsourcing firms cater to Game Art for Gaming Development
  • Increasing trend of outsourcing of Game Art to India, especially 3D Game Art for Mobile Games
  • Digital platforms like Netflix, Amazon Prime Video & VOOT spending good money on domestic animated content
  • Amazon Prime Video partnered with Green Gold Animation to commission exclusive animated series of its popular IPs such as Chhota Bheem
  • Netflix signed Green Gold to produce Asia’s first Netflix Animation original with their own IP “Mighty Little Bheem” to be syndicated in over 190 countries

VFX INDUSTRY

Indian VFX Industry grew from INR 2,320 Crore in 2016 to reach INR 3,130 Crore in 2017.The Industry is expected to grow nearly double to INR 6,350 Crore by 2020.Where reality meets and blends with the imaginary, it is there that VFX begins. The demand for VFX has been rising relentlessly with the production of movies, animation and television shows set in fantasy worlds with imaginary creatures like dragons, magical realms, extra-terrestrial planets and galaxies, and more. VFX can transform the ordinary into something extraordinary.Have you ever been fascinated by films like Transformers, Dead pool, Captain America, Spiderman, etc.? Then you must know that a number of Visual Effects are used in these films. Now the VFX industry is on the verge of changing with the introduction of new tools, new concepts, and ideas.Source:* FICCI-EY Media & Entertainment Report 2018 

About Us

PRINT & DIGITAL ADVERTISING INDUSTRY

M&E industry consists of print and digital advertising in which Print sector is estimated to grow at Rs.350.4 INR billion in 2018 and digital advertising sector is estimated to grow at Rs.134.0 INR billion in 2018 respectively.Growth led by the digital segment, shows advertising budgets following the changing content consumption patterns of consumersOTT (Over the top) PLATFORMSBy 2020, India expected to become 2nd largest online video viewing audience globally.At Present, India has 30 OTT players including many Global players like Netflix, Amazon Prime , etc.

DIGITAL MARKETING INDUSTRY

Digital Advertising led the overall Ad industry growthAdvertisers have shifted their spends to the digital medium, which led to digital advertising now contributing 17% of Total advertising in 2017. The share of Digital Advertising is expected to grow to 22% by 2020. This growth will make Digital the 3rd largest segment of the Indian M&E sector by 2020, overtaking Filmed Entertainment The Digital segment is witnessing multiple investment themes with increase in internet penetration. As a result, there is higher content consumption on digital platforms, with increasing focus on localized content, increasing Ad spends in digital media and increasing consumption of ticketing services online.   

ADVANTAGE OF ANIMATION SQUARE

  • A comprehensive Job Oriented program 
  • Industry relevant curriculum
  • Industry Simulated Hands-on Training using latest tools and techniques
  • Laddered learning from basic to advance level
  • Projects at regular intervals 
  • Practical application using latest versions of tools / software 
  • Specialization & Creating Portfolio in the area of interest 
  • Exposure to Industry interaction & workshops
  • Certified Faculty
  • Placement Assistance
  • Exclusive e-learning Content
  • EDE (Employment Driven Education)